Cookie Policy
Last Updated: July 12, 2025
This Cookie Policy explains how Fashionroots.eu, operated by IAM Fashion s.r.o., uses cookies and similar technologies when you visit our website. It explains what these technologies are, why we use them, and your rights to control their use.
1. What Are Cookies?
Cookies are small data files placed on your device when you browse websites. They help websites function properly, improve efficiency, and provide reporting data.
2. Types of Cookies We Use
2.1 By Source
- First-party cookies: Set directly by Fashionroots.eu to support site functionality such as shopping cart sessions and language preferences.
- Third-party cookies: Set by our partners, such as advertising, analytics, and social media providers, to deliver their services and features.
2.2 By Duration
- Session cookies: Deleted when you close your browser.
- Persistent cookies: Remain until they expire or you delete them.
2.3 By Necessity
- Essential cookies: Necessary for core site functionality, including authentication, security, and the shopping cart. Blocking them may prevent the site from working properly.
- Non-essential cookies: Include performance, analytics, and advertising cookies that require your consent.
3. Why We Use Cookies
- Essential: To enable login, security, and cart functionality.
- Functionality: To remember preferences such as language, currency, or region.
- Analytics and customization: To understand site usage and improve performance.
- Advertising and targeting: To present relevant ads and measure their effectiveness.
4. Cookie Table
| Cookie Provider | Category | Example Names | Purpose | Duration |
|---|---|---|---|---|
| First-party | Essential | session_id | Manage login and cart | Session |
| First-party | Functionality | preferred_lang | Remember language selection | 1 year |
| Third-party, Google | Analytics/Advertising | _ga, _gid | Track website usage and optimize content | 2 years, 2 days |
| Third-party, Facebook | Advertising | _fbp, fr | Serve relevant ads | 3 months |
This is a representative list; actual cookies may vary.
5. Other Tracking Technologies
In addition to cookies, we may use web beacons, pixels, or similar technologies to track website or email engagement, traffic paths, and advertising performance. Declining cookies may affect these features.
6. Control and Consent
- When you first visit Fashionroots.eu, we show a cookie banner to obtain your consent for non-essential cookies.
- You can modify your consent at any time via the Cookie Settings link in the site footer.
- You may also disable cookies through your browser settings, although this may affect functionality.
- To opt out of targeted advertising cookies, visit aboutads.info/choices or youronlinechoices.eu.
7. Past Cookie Data
Cookies that were active before you updated your settings may have stored information. Disabling cookies now will not erase previously collected data, but we will stop collecting new data through opted-out cookies.
8. Policy Updates
We may update this Policy when needed. The Last Updated date above indicates the most recent version. Significant changes may be communicated through a banner or prominent notice.
9. More Information
For general information about cookies, see allaboutcookies.org.
10. Contact Us
If you have questions or concerns about our cookie practices, please contact:
IAM Fashion s.r.o.
Jesenského 194/12
Email: info@iamfashion.sk
Phone: +421 902 920 908