Cookie Policy
Last Updated: July 12, 2025
This Cookie Policy explains how Fashionroots.ca (“we”, “us”, “our”), operated by IAM Fashion Consulting, uses cookies and similar technologies to recognize you when you visit our website. It explains what these technologies are, why we use them, and your rights to control our use of them.
1. What Are Cookies?
Cookies are small data files placed on your device when you browse websites. They’re used to make websites function properly and more efficiently, and to provide reporting data. SSENSE+2ssensesupport.zendesk.com+2SSENSE+2
2. Types of Cookies We Use
2.1 By Source
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First‑Party Cookies: Set directly by Fashionroots.ca to support site functionality like shopping cart sessions and language preferences.
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Third‑Party Cookies: Set by our partners (e.g., advertising, analytics, social media) to deliver third‑party services and features.
2.2 By Duration
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Session Cookies: Deleted when you close your browser. ssensesupport.zendesk.com
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Persistent Cookies: Remain until they expire or you delete them. SSENSE
2.3 By Necessity
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Essential Cookies: Necessary for core site functionality (e.g., authentication, security, shopping cart). You can technically block them, but the site won’t work properly.
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Non‑Essential Cookies: Include performance, analytics, and advertising cookies that require your consent to use. ssensesupport.zendesk.com
3. Why We Use Cookies
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Essential: To enable basic features like login, security, and cart integrity.
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Functionality: To remember preferences like language, currency, or region. ssensesupport.zendesk.com+1SSENSE+1
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Analytics & Customization: To understand site usage and improve performance. ssensesupport.zendesk.com
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Advertising & Targeting: To present relevant ads and measure ad effectiveness. ssensesupport.zendesk.com
4. Cookie Table
| Cookie Provider | Category | Example Names | Purpose | Duration |
|---|---|---|---|---|
| First‑Party | Essential | session_id | Manage login & cart | Session |
| First‑Party | Functionality | preferred_lang | Remember language selection | 1 year |
| Third‑Party (Google) | Analytics/Advertising | _ga, _gid | Track website usage, optimize content | 2 years, 2 days |
| Third‑Party (Facebook) | Advertising | _fbp, fr | Serve relevant ads | 3 months |
(This is a representative list; actual cookies may vary.)
5. Other Tracking Technologies
In addition to cookies, we may use web beacons, pixels, or similar technologies to track website or email engagement, traffic paths, and ad performance. Declining cookies may affect these features. SSENSE+5SSENSE+5SSENSE+5SSENSE+15ssensesupport.zendesk.com+15nymag.com+15
6. Control & Consent
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When you first visit Fashionroots.ca, we show a cookie banner to obtain your consent for non-essential cookies.
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You can modify your consent at any time via a “Cookie Settings” link in the site footer.
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You may also disable cookies through your browser settings—though this may affect functionality.
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To opt out of targeted advertising cookies, visit aboutads.info/choices or youronlinechoices.eu. ssensesupport.zendesk.com
7. Past Cookie Data
Cookies that were active before you updated your settings may have stored information. Disabling cookies now will not erase previously collected data, but we will stop collecting any new data via opted-out cookies. ssensesupport.zendesk.com
8. Policy Updates
We may update this Policy when needed. The “Last Updated” date above indicates the most recent version. Significant changes will be communicated via banner or prominent notices. ssensesupport.zendesk.com
9. More Information
For general information about cookies, see allaboutcookies.org. ssensesupport.zendesk.com
10. Contact Us
If you have questions or concerns about our cookie practices:
IAM Fashion Consulting
Email: info@iamfashion.ca
Fashionroots.ca – Toronto, Ontario, Canada